- 1 a type of product made by a particular company Which brand of toothpaste do you use? You pay less for the store brand. brand loyalty (= the tendency of customers to continue buying the same brand) Champagne houses owe their success to brand image. the leading brand of detergent see also store-brand
- 2a particular type or kind of something an unorthodox brand of humor I don't think Bertha would appreciate your particular brand of sympathy.
- 3a mark made with a piece of hot metal, especially on farm animals to show who owns them
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