American English

Definition of demographic noun from the Oxford Advanced American Dictionary



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  1. 1demographics [plural] (statistics) data relating to the population and different groups within it the demographics of radio listeners
  2. 2[singular] (business) a group of customers who are of a similar age, the same sex, etc. The products are designed to appeal to a young demographic. the 18–30 demographic The target demographic is children aged 6–12.
See the Oxford Advanced Learner's Dictionary entry: demographic

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