American English

Definition of emphasis noun from the Oxford Advanced American Dictionary



    (pl. emphases
    [uncountable, countable]
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  1. 1special importance that is given to something synonym stress emphasis (on/upon something) The emphasis is very much on learning the spoken language. to put/lay/place emphasis on something Increased emphasis is now being placed on corporate image. We provide all types of information,with an emphasis on legal advice. There has been a shift of emphasis from manufacturing to service industries. The course has a vocational emphasis. The examples we will look at have quite different emphases.
  2. 2the extra force given to a word or phrase when spoken, especially in order to show that it is important; a way of writing a word (for example drawing a line underneath it) to show that it is important synonym stress “I can assure you,” she added with emphasis, “the figures are correct.”
  3. Language Bankemphasishighlighting an important point This case emphasizes/highlights the importance of honest communication between managers and employees. Effective communication skills are essential/crucial/vital. It should be noted that this study considers only verbal communication. Non-verbal communication is not dealt with here. It is important to remember that/An important point to remember is that non-verbal communication plays a key role in getting your message across. Communication is not only about the words you use but also your body language and, especially/above all, how effectively you listen. I would like to draw attention to the role of listening in effective communication. Choose your words carefully:in particular, avoid confusing and ambiguous language. Finally, and perhaps most importantly, you must learn to listen as well as to speak. AWL Collocationsemphasisemphasis nounspecial importance or attention that is given to somethingconsiderable, great, heavy, strong particular, special renewed increasedThere is a strong emphasis on math and science at the school. The scientific career of Descartes, with special emphasis on his physics, is presented in Shea (1991).place, put, layThe new information-based economy placed greater emphasis on new technical knowledge.shiftBy 1915, the emphasis shifted from farming to ranching.emphasize verbstrongly, rightly consistently continually, repeatedlyHe consistently emphasizes this theme throughout his important to, seem to, serve to, tend toIt is important to emphasize the differences between this and the preceding analysis.the importance of something, a/the need for somethingAristotle frequently emphasizes the importance of pleasure to human life. The work concludes by emphasizing a need for further research.
See the Oxford Advanced Learner's Dictionary entry: emphasis