American English

Definition of gimmick noun from the Oxford Advanced American Dictionary

 

gimmick

 noun
noun
NAmE//ˈɡɪmɪk//
 
(often disapproving)
 
jump to other results
an unusual trick or unnecessary device that is intended to attract attention or to persuade people to buy something a promotional/publicity/sales gimmick We don't use gimmicks to sell our products.
NAmE//ˈɡɪmɪki//
 
adjective a gimmicky idea
See the Oxford Advanced Learner's Dictionary entry: gimmick