Definition of goodwill noun from the Oxford Advanced American Dictionary

     

    goodwill

     noun
    noun
    NAmE//ˌɡʊdˈwɪl//
     
    [uncountable]
     
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  1. 1friendly or helpful feelings toward other people or countries a spirit of goodwill in international relations a goodwill gesture/a gesture of goodwill The president is on a goodwill visit to Japan. Given goodwill on both sides, I am sure we can reach an agreement. Theaters increasingly have to rely on the goodwill of private sponsors to survive.
  2. 2the good relationship between a business and its customers that is calculated as part of its value when it is sold
See the Oxford Advanced Learner's Dictionary entry: goodwill

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