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Definition of lure noun from the Oxford Advanced American Dictionary

     

    lure

     noun
    noun
    NAmE//lʊr//
     
     
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  1. 1[usually singular] the attractive qualities of something Few can resist the lure of adventure.
  2. 2a thing that is used to attract fish or animals, so that they can be caught
See the Oxford Advanced Learner's Dictionary entry: lure

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