Definition of above-the-fold adjective from the Oxford Advanced Learner's Dictionary

 

above-the-fold

 adjective
adjective
BrE
 
; NAmE
 
[only before noun] The press
 
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  • in a position where it is seen first, for example on the top half of the front page of a newspaper or in the part of a web page that you see first when you open it above-the-fold images The company logo must be placed in an above-the-fold position. compare below-the-fold See related entries: The press
  • Idioms in/not in a position where you see it first, for example in the top/bottom part of a newspaper page or web page Your ad will be placed above the fold for prominent exposure. The images all appeared below the fold. compare above-the-fold, below-the-fold
    See the Oxford Advanced American Dictionary entry: above-the-fold