Definition of allure noun from the Oxford Advanced Learner's Dictionary

 

allure

 noun
noun
BrE BrE//əˈlʊə(r)//
 
; NAmE NAmE//əˈlʊr//
 
[uncountable](formal) Attractiveness
 
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the quality of being attractive and exciting sexual allure the allure of the big city The country has lost its allure as a destination for foreign investment. The film has all the nostalgic allure of fifties Paris. See related entries: Attractiveness Word Origin late Middle English (in the sense ‘tempt, entice’): from Old French aleurier ‘attract’, from a- (from Latin ad ‘to’) + luere ‘a lure’ (originally a falconry term).
See the Oxford Advanced American Dictionary entry: allure