Definition of analytics noun from the Oxford Advanced Learner's Dictionary



BrE BrE//ˌænəˈlɪtɪks//
; NAmE NAmE//ˌænəˈlɪtɪks//
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a thorough analysis of data using a model, usually performed by a computer; information resulting from this analysis web/business analytics Web analytics tracks and reports visitors’ behaviour when they click into a website. ‘More lenders will participate on the sites and the analytics will continue to improve,’ he says. The company concentrates on customer analytics, analyzing data on customers to understand their wants and needs.