Definition of ASA abbreviation from the Oxford Advanced Learner's Dictionary



    BrE BrE//ˌeɪ es ˈeɪ//
    ; NAmE NAmE//ˌeɪ es ˈeɪ//
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  1. 1Advertising Standards Authority (an organization in Britain that controls the standard of advertising) Culture The ASA checks that advertisements do not lie or make false claims about a product. Anyone can ask the Advertising Standards Authority to investigate an advertisement. If there is a problem with it, the Authority may then tell the company to change or remove it.
  2. 2American Standards Association (used especially to show the speed of film) a 400 ASA film

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