- 1 [uncountable] the act of listening to, looking at or thinking about something/somebody carefully the report’s attention to detail He turned his attention back to the road again. Small children have a very short attention span. Please pay attention (= listen carefully) to what I am saying. Don't pay any attention to what they say (= don't think that it is important). She tried to attract the waiter's attention. I tried not to draw attention to (= make people notice) the weak points in my argument. An article in the newspaper caught my attention. I couldn't give the programme my undivided attention. (formal) It has come to my attention (= I have been informed) that… (formal) He called (their) attention to the fact that many files were missing. (formal) Can I have your attention please? Language BankemphasisHighlighting an important point This case emphasizes/highlights the importance of honest communication between managers and employees. Effective communication skills are essential/crucial/vital. It should be noted that this study considers only verbal communication. Non-verbal communication is not dealt with here. It is important to remember that/An important point to remember is that non-verbal communication plays a key role in getting your message across. Communication is not only about the words you use but also your body language and, especially/above all, the effectiveness with which you listen. I would like to draw attention to the role of listening in effective communication. Choose your words carefully: in particular, avoid confusing and ambiguous language. Finally, and perhaps most importantly, you must learn to listen as well as to speak. interest
- 2 [uncountable] interest that people show in somebody/something Films with big stars always attract great attention. As the youngest child, she was always the centre of attention.
- 3[countable, usually plural] things that somebody does to try to please you or to show their interest in you She tried to escape the unwanted attentions of her former boyfriend. treatment
- 4 [uncountable] special care, action or treatment She was in need of medical attention. The roof needs attention (= needs to be repaired). for the attention of… (= written on the envelope of an official letter to say who should deal with it) soldiers
- 5[uncountable] the position soldiers take when they stand very straight with their feet together and their arms at their sides to stand at/to attention compare (stand) at ease Word Origin late Middle English: from Latin attentio(n-), from the verb attendere, from ad-