Definition of below-the-fold adjective from the Oxford Advanced Learner's Dictionary

 

below-the-fold

 adjective
adjective
BrE
 
; NAmE
 
The press
 
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  • not in a position where it is seen first, for example on the bottom part of a newspaper page or web page below-the-fold links That story would have been better in a less prominent, below-the-fold position. compare above-the-fold See related entries: The press
  • Idioms in/not in a position where you see it first, for example in the top/bottom part of a newspaper page or web page Your ad will be placed above the fold for prominent exposure. The images all appeared below the fold. compare above-the-fold, below-the-fold
    See the Oxford Advanced American Dictionary entry: below-the-fold

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