Definition of brand noun from the Oxford Advanced Learner's Dictionary



    BrE BrE//brænd//
    ; NAmE NAmE//brænd//
    Marketing, Animal farming
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  1. 1  a type of product made by a particular company Which brand of toothpaste do you use? (British English) You pay less for the supermarket's own brand. (North American English) You pay less for the store brand. brand loyalty (= the tendency of customers to continue buying the same brand) Champagne houses owe their success to brand image. the leading brand of detergent see also own-brand See related entries: Marketing
  2. 2a particular type or kind of something an unorthodox brand of humour I don’t think Bertha would appreciate your particular brand of sympathy.
  3. 3a mark made with a piece of hot metal, especially on farm animals to show who owns them See related entries: Animal farming
  4. Word OriginOld English brand ‘burning’, of Germanic origin; related to German Brand, also to burn. The verb sense ‘mark permanently with a hot iron’ dates from late Middle English, giving rise to the noun sense ‘a mark of ownership made by branding’ (mid 17th cent.), which developed in to sense (1) (early 19th cent.).Extra examples Supermarkets make a lot of profit on their own brand products. The company owes its success to brand image. The company’s core brand value is consistency in quality and service. You pay less for the store brand. a well-known brand of toothpaste his particular brand of comedy own-brand/​store-brand products the world’s leading brand of vodka Champagne houses owe their success to brand image. His brand of sarcasm was well-known. Our main aim is to encourage brand loyalty. She has her own unique brand of humour. They developed their own brand of communism. This brand of rhythm and blues was different in several ways. We compared our product with the leading brand of detergent. You pay less for the supermarket’s own brand.
See the Oxford Advanced American Dictionary entry: brand