Definition of campaign noun from the Oxford Advanced Learner's Dictionary



    BrE BrE//kæmˈpeɪn//
    ; NAmE NAmE//kæmˈpeɪn//
    Elections, Marketing, Conflict
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  1. 1  campaign (against/for something) a series of planned activities that are intended to achieve a particular social, commercial or political aim to conduct a campaign a campaign against ageism in the workplace the campaign for parliamentary reform an anti-smoking campaign Today police launched (= began) a campaign to reduce road accidents. an advertising campaign an election campaign the President’s campaign team/manager Synonymscampaignbattle struggle drive war fightThese are all words for an effort made to achieve or prevent something.campaign a series of planned activities that are intended to achieve a particular social, commercial or political aim:the campaign for parliamentary reform an advertising campaign battle a competition or argument between people or groups of people trying to win power or control:She finally won the legal battle for compensation. the endless battle between man and naturestruggle a competition or argument between people or groups of people trying to win power or control:the struggle for independence the struggle between good and evilbattle or struggle?A struggle is always about things that seem absolutely necessary, such as life and death or freedom. A battle can also be about things that are not absolutely necessary, just desirable, or about the pleasure of winning:the battle/​struggle between good and evil a legal struggle for compensation a struggle of wills/​wits.drive an organized effort by a group of people to achieve something:the drive for greater efficiency a drive to reduce energy consumptioncampaign or drive?A campaign is usually aimed at getting other people to do something; a drive may be an attempt by people to get themselves to do something:From today, we’re going on an economy drive(= we must spend less). A campaign may be larger, more formal and more organized than a drive.war [sing.] an effort over a long period of time to get rid of or stop something bad:the war against crimefight [sing.] the work of trying to stop or prevent something bad or achieve something good; an act of competing, especially in a sport:Workers won their fight to stop compulsory redundancies.war or fight? A war is about stopping things, like drugs and crime, that everyone agrees are bad. A fight can be about achieving justice for yourself. Patterns a campaign/​battle/​struggle/​drive/​war/​fight against something a campaign/​battle/​struggle/​drive/​fight for something a one-man/​one-woman/​personal campaign/​battle/​struggle/​war a bitter campaign/​battle/​struggle/​drive/​war/​fight to launch/​embark on a campaign/​battle/​drive to lead/​continue the campaign/​battle/​struggle/​drive/​fight to win/​lose a battle/​struggle/​war/​fight CollocationsVoting in electionsRunning for election conduct/​hold an election/​a referendum (especially North American English) run for office/​election/​governor/​mayor/​president/​the White House (especially British English) stand for election/​office/​Parliament/​the Labour Party/​a second term hold/​call/​contest a general/​national election launch/​run a presidential election campaign support/​back a candidate sway/​convince/​persuade voters/​the electorate appeal to/​attract/​woo/​target (North American English) swing voters/(British English) floating voters fix/​rig/​steal an election/​the voteVoting go to/​be turned away from (especially British English) a polling station/(North American English) a polling place cast a/​your vote/​ballot (for somebody) vote for the Conservative candidate/​the Democratic party mark/​spoil your ballot paper count (British English) the postal votes/(especially North American English) the absentee ballots go to/​be defeated at the ballot box get/​win/​receive/​lose votes get/​win (60% of) the popular/​black/​Hispanic/​Latino/​Muslim vote win the election/(in the US) the primaries/​a seat in Parliament/​a majority/​power lose an election/​the vote/​your majority/​your seat win/​come to power in a landslide (victory) (= with many more votes than any other party) elect/​re-elect somebody (as) mayor/​president/​an MP/​senator/​congressman/​congresswomanTaking power be sworn into office/​in as president take/​administer (in the US) the oath of office swear/​take (in the UK) an/​the oath of allegiance give/​deliver (in the US) the president’s inaugural address take/​enter/​hold/​leave office appoint somebody (as) ambassador/​governor/​judge/​minister form a government/​a cabinet serve two terms as prime minister/​in office See related entries: Elections, Marketing
  2. 2a series of attacks and battles that are intended to achieve a particular military aim during a war the North African campaign Air battles had dominated the campaign. a bombing campaign Wordfinderalert, assassinate, attack, campaign, execute, extremist, hijack, hostage, kidnap, terrorism More Like This Silent letters gnarled, gnash, gnat, gnaw, gnome haute cuisine, heir, (NAmE herb), honour, hors d’oeuvre, hour knack, knee, kneel, knife, knight, knit, knob, knock, knot, know, knuckle psalm, psephology, psychic, ptarmigan, pterodactyl, psychology wrangle, wrap, wreath, wreck, wrench, wrestle, wriggle, wring, write, wrong bomb, climb, crumb, doubt, lamb, limb ascent, fascinate, muscle, scene, scissors height, right, sleigh, weight align, campaign, design, foreign, malign, reign, unfeigned balmy, calm, calf, half, yolk autumn, column, condemn, damn, hymn, solemn bristle, fasten, listen, mortgage, soften, thistle, wrestle biscuit, build, circuit, disguise, guilty, league, rogue, vague yacht answer, sword, twoSee worksheet. See related entries: Conflict
  3. Word Originearly 17th cent. (denoting a large area of open country): from French campagne ‘open country’, via Italian from late Latin campania, from campus ‘level ground’, specifically applied to the Campus Martius in Rome, used for games, athletic practice, and military drill. The change in sense arose from an army's practice of “taking the field” (i.e. moving from a fortress or town to open country) at the onset of summer.Extra examples A campaign of intimidation was waged against people trying to vote. A news conference was held at the party’s campaign headquarters. After sliding in the opinion polls, the party had to rethink its plan of campaign. Education has become an important campaign issue. Her political opponents ran a whispering campaign against her. Local people started a petition and letter-writing campaign to keep the hospital open. People have criticized the way in which she conducted her election campaign. She has fought a one-woman campaign for ten years about the lack of childcare provision in the town. She led a successful campaign against the closure of the library. The President kept his campaign promises. The anti-fur organization financed an ad campaign featuring celebrities. The campaign aims to inform the public of the dangers of this disease. The campaign failed to achieve its objectives. The campaign featured athletes talking about healthy lifestyles. The company launched a huge advertising campaign. The general election campaign gets underway today. The government has intensified the military campaign against the rebels. They began a grass-roots campaign to encourage people to shop locally. They met regularly during the campaign. We designed an Internet marketing campaign. a carefully orchestrated campaign against striking workers a concerted campaign aimed at educating young people about the dangers of drugs a fierce campaign against hunting a health awareness campaign to promote a healthy lifestyle election candidates on the campaign trail regulations governing political campaign financing the campaign for racial equality the political campaign by the Labour Party the terrorists’ bombing campaign She led the campaign for parliamentary reform. The Russian campaign ended with the German defeat at Stalingrad. The advertising campaign was responsible for the massive rise in sales. The terrorists responded with a bombing campaign directed at business and commerce. They’re conducting a campaign against ageism in the workplace. We’re launching an anti-smoking campaign in the New Year.
See the Oxford Advanced American Dictionary entry: campaign