English

Definition of co-branding noun from the Oxford Advanced Learner's Dictionary

 

co-branding

 noun
noun
BrE BrE//ˈkəʊ brændɪŋ//
 
; NAmE NAmE//ˈkoʊ brændɪŋ//
 
[uncountable] (North American English, business)
 
jump to other results
a marketing strategy in which two companies work together to sell their products or services, using both company names Co-branding includes having our logo and brand name printed on the book. The shop's e-reader is a co-branding venture with a South Korean smartphone company
See the Oxford Advanced American Dictionary entry: co-branding