Definition of coolhunter noun from the Oxford Advanced Learner's Dictionary



BrE BrE//ˈkuːlhʌntə(r)//
; NAmE NAmE//ˈkuːlhʌntər//
(informal, especially North American English)
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a person who is employed by a company to observe and talk to young people in order to find out what products and styles are becoming fashionable with them Now corporations hire coolhunters to infiltrate teen cultures and find out what appeals to teenagers in order to market their products more successfully.
See the Oxford Advanced American Dictionary entry: coolhunter