Definition of creativity noun from the Oxford Advanced Learner's Dictionary

  

creativity

 noun
noun
BrE BrE//ˌkriːeɪˈtɪvəti//
 
; NAmE NAmE//ˌkriːeɪˈtɪvəti//
 
[uncountable]
 
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the ability to use skill and imagination to produce something new or to produce art; the act of doing this Creativity and originality are more important than technical skill.