Definition of crunch noun from the Oxford Advanced Learner's Dictionary

     

    crunch

     noun
    noun
    BrE BrE//krʌntʃ//
     
    ; NAmE NAmE//krʌntʃ//
     
    Economy
     
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  1. 1[countable, usually singular] a noise like the sound of something firm being crushed the crunch of feet on snow The car drew up with a crunch of gravel.
  2. 2the crunch [singular] (informal) an important and often unpleasant situation or piece of information The crunch came when she returned from America. He always says he'll help but when it comes to the crunch (= when it is time for action) he does nothing. The crunch is that we can't afford to go abroad this year.
  3. 3[countable, usually singular] a situation in which there is suddenly not enough of something, especially money the budget/energy/housing crunch Higher grain prices are putting a crunch on cattle feeders. See related entries: Economy
  4. 4[countable] = sit-up
  5. Word Origin early 19th cent. (as a verb): variant of 17th-cent. cranch (probably imitative), by association with crush and munch.Extra examples Sunday’s crunch game with Leeds. The car ran into the back of the lorry with a loud crunch. The crunch came when she returned from America. The snow gave a crunch as we stepped onto it. There was a sickening crunch as the bone snapped.
See the Oxford Advanced American Dictionary entry: crunch