deserving (of something) (formal) that deserves help, praise, a reward, etc. to give money to a deserving cause This family is one of the most deserving cases. an issue deserving of attention A distinction was made between the deserving and the undeserving poor. opposite undeservingExtra examples the areas most deserving of study Only the most deserving cases ever get any state help. They gave the spare cash to a deserving cause. This issue is definitely deserving of our attention.