English

Definition of diversify verb from the Oxford Advanced Learner's Dictionary

      

    diversify

     verb
    verb
    BrE BrE//daɪˈvɜːsɪfaɪ//
     
    ; NAmE NAmE//daɪˈvɜːrsɪfaɪ//
     
    Verb Forms present simple I / you / we / they diversify
    BrE BrE//daɪˈvɜːsɪfaɪ//
     
    ; NAmE NAmE//daɪˈvɜːrsɪfaɪ//
     
    he / she / it diversifies
    BrE BrE//daɪˈvɜːsɪfaɪz//
     
    ; NAmE NAmE//daɪˈvɜːrsɪfaɪz//
     
    past simple diversified
    BrE BrE//daɪˈvɜːsɪfaɪd//
     
    ; NAmE NAmE//daɪˈvɜːrsɪfaɪd//
     
    past participle diversified
    BrE BrE//daɪˈvɜːsɪfaɪd//
     
    ; NAmE NAmE//daɪˈvɜːrsɪfaɪd//
     
    -ing form diversifying
    BrE BrE//daɪˈvɜːsɪfaɪɪŋ//
     
    ; NAmE NAmE//daɪˈvɜːrsɪfaɪɪŋ//
     
     
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  1. 1[intransitive, transitive] diversify (something) (into something) (especially of a business or company) to develop a wider range of products, interests, skills, etc. in order to be more successful or reduce risk synonym branch out Farmers are being encouraged to diversify into new crops. The company has been trying to diversify its business.
  2. 2[intransitive, transitive] to change or to make something change so that there is greater variety Patterns of family life are diversifying. diversify something The culture has been diversified with the arrival of immigrants.
  3. Word Origin late Middle English (in the sense ‘show diversity’): via Old French from medieval Latin diversificare ‘make dissimilar’, from Latin diversus, past participle of divertere, from di- ‘aside’ + vertere ‘to turn’.
See the Oxford Advanced American Dictionary entry: diversify