English

Definition of downmarket adverb from the Oxford Advanced Learner's Dictionary

 

downmarket

 adverb
adverb
BrE BrE//ˌdaʊnˈmɑːkɪt//
 
; NAmE NAmE//ˌdaʊnˈmɑːrkɪt//
 
(British English) (North American English downscale) (disapproving)
 
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in a way that involves buying or selling goods or services that are cheap and of poor quality To get more viewers the TV station was forced to go downmarket. opposite upmarket