Definition of endear to phrasal verb from the Oxford Advanced Learner's Dictionary

 

endear to

 phrasal verb
phrasal verb
 
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Phrasal Verbs

endear somebody to somebody

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endear yourself to somebody

 
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to make somebody/yourself popular Their policies on taxation didn't endear them to voters. She was a talented teacher who endeared herself to all who worked with her. She had an unfriendly manner which did not exactly endear her to her colleagues.
See the Oxford Advanced American Dictionary entry: endear to