Definition of firmly adverb from the Oxford Advanced Learner's Dictionary

  

firmly

 adverb
adverb
BrE BrE//ˈfɜːmli//
 
; NAmE NAmE//ˈfɜːrmli//
 
 
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in a strong or definite way ‘I can manage,’ she said firmly. It is now firmly established as one of the leading brands in the country. Keep your eyes firmly fixed on the road ahead. He held her firmly but gently. Make sure the cover is firmly fixed in place.
See the Oxford Advanced American Dictionary entry: firmly