Definition of fruit gum noun from the Oxford Advanced Learner's Dictionary


fruit gum

; NAmE
[usually plural] (British English)
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a small round British sweet/candy like a hard piece of jelly. Fruit gums are usually sold in a roll and have different fruit colours and flavours. They are especially popular with children. Many people remember the phrase used in advertisements, ‘Don't forget the fruit gums, mum!’.