Definition of GI Joe™ from the Oxford Advanced Learner's Dictionary

 

GI Joe™

 
BrE
 
; NAmE
 
 
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(in the US) a popular children's toy in the form of a small figure with moving arms and legs which can be dressed in different military uniforms. GI Joe was first sold in 1964 and since then other GI Joe products, including a television cartoon series, have also been created. The advertising slogan for the toys is ‘ GI Joe -– A Real American Hero!’. compare Action Man