Definition of gimmickry noun from the Oxford Advanced Learner's Dictionary

 

gimmickry

 noun
noun
BrE BrE//ˈɡɪmɪkri//
 
; NAmE NAmE//ˈɡɪmɪkri//
 
[uncountable](disapproving)
 
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the use of gimmicks in selling, etc.
See the Oxford Advanced American Dictionary entry: gimmickry