Definition of goodwill noun from the Oxford Advanced Learner's Dictionary



    BrE BrE//ˌɡʊdˈwɪl//
    ; NAmE NAmE//ˌɡʊdˈwɪl//
    [uncountable] Friendly
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  1. 1friendly or helpful feelings towards other people or countries a spirit of goodwill in international relations a goodwill gesture/a gesture of goodwill The President is on a goodwill visit to Japan. Given goodwill on both sides, I am sure we can reach an agreement. Theatres increasingly have to rely on the goodwill of private sponsors to survive. See related entries: Friendly
  2. 2the good relationship between a business and its customers that is calculated as part of its value when it is sold
  3. Extra examples He expressed goodwill towards his former colleagues. The government released him as a gesture of goodwill. They are in danger of losing the government’s goodwill. They made the offer in a spirit of goodwill.
See the Oxford Advanced American Dictionary entry: goodwill

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