Definition of hard sell noun from the Oxford Advanced Learner's Dictionary


hard sell

BrE BrE//ˌhɑːd ˈsel//
; NAmE NAmE//ˌhɑːrd ˈsel//
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a method of selling that puts a lot of pressure on the customer to buy Their salesmen are trained to go for the hard sell. compare soft sell
See the Oxford Advanced American Dictionary entry: hard sell