Definition of hype noun from the Oxford Advanced Learner's Dictionary



BrE BrE//haɪp//
; NAmE NAmE//haɪp//
Radio broadcasting
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[uncountable] (informal, disapproving) advertisements and discussion on television, radio, etc. telling the public about a product and about how good or important it is marketing/media hype Don't believe all the hype—the book isn't that good. See related entries: Radio broadcasting Word Origin1920s (originally US in the sense ‘short-change, cheat’, or ‘person who cheats etc.’): of unknown origin.Extra examples The movie failed to live up to all the hype. This new game is getting plenty of hype. the hype surrounding her latest book
See the Oxford Advanced American Dictionary entry: hype

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