Definition of launch noun from the Oxford Advanced Learner's Dictionary



    BrE BrE//lɔːntʃ//
    ; NAmE NAmE//lɔːntʃ//
    Types of boats and ships, Marketing
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  1. 1  [usually singular] the action of launching something; an event at which something is launched the successful launch of the Ariane rocket a product launch The official launch date is in May. see also soft-launch See related entries: Marketing
  2. 2 a large boat with a motor See related entries: Types of boats and ships
  3. Word Originnoun sense 1 Middle English (in the sense ‘hurl a missile, discharge with force’): from Anglo-Norman French launcher, variant of Old French lancier, from Latin lancea (noun). noun sense 2 late 17th cent.: from Spanish lancha ‘small boat’ (forming part of the equipment of a larger vessel), perhaps from Malay lancharan, from lanchar ‘swift, nimble’.Extra examples I met her at the launch of her new book. In the six months since its launch the car has sold extremely well. She is signing copies of her book at the official launch. The commercial launch was the end of 2007. The official product launch was scheduled for 2009. The show is timed to coincide with the launch of a new book on the subject. They are preparing for the launch of the new campaign next month. a big Hollywood event to mark the launch of the movie a spring launch for the new TV system one of the world’s largest ocean-going launch platforms the postponement of the scheduled launch on July 7 Speaking at a recent product launch, he said that the company would continue to diversify.
See the Oxford Advanced American Dictionary entry: launch