Definition of linkbait noun from the Oxford Advanced Learner's Dictionary



BrE BrE//ˈlɪŋkbeɪt//
; NAmE NAmE//ˈlɪŋkbeɪt//
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information or other material on a website, that is designed to attract attention and encourage people to create hyperlinks to the site, so that it appears high on a list of results given by a search engine He created linkbait in order to get his site noticed.