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Definition of market research noun from the Oxford Advanced Learner's Dictionary

 

market research

 noun
noun
BrE BrE//ˌmɑːkɪt rɪˈsɜːtʃ//
 
; NAmE NAmE//ˌmɑːrkɪt rɪˈsɜːrtʃ//
 
; BrE BrE//ˌmɑːkɪt ˈriːsɜːtʃ//
 
; NAmE NAmE//ˌmɑːrkɪt ˈriːsɜːrtʃ//
 
(also market research) [uncountable]
 
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the work of collecting information about what people buy and why
See the Oxford Advanced American Dictionary entry: market research

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