Definition of Marlboro™ from the Oxford Advanced Learner's Dictionary

 

Marlboro™

 
BrE
 
; NAmE
 
 
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one of the most popular and heavily advertised US cigarettes. It was first sold by the Philip Morris company in the 1920s as a woman's cigarette, and advertised as being as 'Mild as May'. Advertisements showing the Marlboro Man as a cowboy began in 1957 with the words 'Come to Marlboro Country.'