Definition of merchandising noun from the Oxford Advanced Learner's Dictionary



    BrE BrE//ˈmɜːtʃəndaɪzɪŋ//
    ; NAmE NAmE//ˈmɜːrtʃəndaɪzɪŋ//
    [uncountable] Showing films
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  1. 1(especially North American English) the activity of selling goods, or of trying to sell them, by advertising or displaying them
  2. 2products connected with a popular film/movie, person or event; the process of selling these goods millions of pounds’ worth of Batman merchandising See related entries: Showing films
See the Oxford Advanced American Dictionary entry: merchandising

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