Definition of mindshare noun from the Oxford Advanced Learner's Dictionary



BrE BrE//ˈmaɪndʃeə(r)//
; NAmE NAmE//ˈmaɪndʃer//
[uncountable] (business)
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the extent of knowledge of a company or product among consumers, compared with their knowledge of others of the same type the battle for mindshare mindshare gains The old media have to deal with decreased mindshare.
See the Oxford Advanced American Dictionary entry: mindshare