Definition of own-brand adjective from the Oxford Advanced Learner's Dictionary

 

own-brand

 adjective
adjective
BrE
 
; NAmE
 
(also own-label)(both British English)(US English store-brand)
 
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used to describe goods that are marked with the name of the shop/store in which they are sold rather than with the name of the company that produced them own-brand coffee

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