Definition of positioning noun from the Oxford Advanced Learner's Dictionary



BrE BrE//pəˈzɪʃnɪŋ//
; NAmE NAmE//pəˈzɪʃnɪŋ//
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the act of putting somebody/something in a particular position the positioning of speed cameras political positioning The marketing programme reinforces our brand positioning (= the way we present our product compared with competing products).

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