Definition of prime time noun from the Oxford Advanced Learner's Dictionary


prime time

BrE BrE//ˈpraɪm taɪm//
; NAmE NAmE//ˈpraɪm taɪm//
(British English also peak time, peak viewing time) [uncountable] Radio broadcasting
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the time when the greatest number of people are watching television or listening to the radio prime-time television See related entries: Radio broadcasting
See the Oxford Advanced American Dictionary entry: prime time