Definition of Rolls-Royce™ noun from the Oxford Advanced Learner's Dictionary

     

    Rolls-Royce™

     noun
    noun
    BrE BrE//ˌrəʊlz ˈrɔɪs//
     
    ; NAmE NAmE//ˌroʊlz ˈrɔɪs//
     
     
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  1. 1(informal Rolls™) a large, comfortable and expensive make of car made by a company in the UK Culture Many people recognize Rolls-Royces by the small metal statue (representing the 'Spirit of Ecstasy') on the front of every Rolls-Royce car. The company was formed in 1905-6 by Charles Rolls (1877-1910) and Henry Royce (1863-1933) and also produced aircraft engines, e.g. for the Spitfire during the Second World War and later for Boeing. The motor car business became a separate company in 1973 and the cars are now made in Britain by the German firm BMW. The Rolls-Royce company is a major producer of engines for aeroplanes.
  2. 2the Rolls-Royce™ of something (British English) something that is thought of as an example of the highest quality of a type of thing This is the Rolls-Royce of canoes.