Definition of sell-through noun from the Oxford Advanced Learner's Dictionary

 

sell-through

 noun
noun
BrE
 
; NAmE
 
[uncountable, countable](business)
 
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the number of items of a particular product that a shop/store manages to sell to customers compared to the number it bought to sell The average sell-through rate for these magazines is 35–38%.
See the Oxford Advanced American Dictionary entry: sell-through