Definition of selling point noun from the Oxford Advanced Learner's Dictionary


selling point

BrE BrE//ˈselɪŋ pɔɪnt//
; NAmE NAmE//ˈselɪŋ pɔɪnt//
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a feature of something that makes people want to buy or use it The price is obviously one of the main selling points. Sales departments try to identify a product's USP or ‘unique selling point’.
See the Oxford Advanced American Dictionary entry: selling point