Definition of store-brand adjective from the Oxford Advanced Learner's Dictionary



BrE BrE//ˈstɔː brænd//
; NAmE NAmE//ˈstɔːr brænd//
(US English) (British English own-brand, own-label)
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used to describe goods that are marked with the name of the shop/store in which they are sold rather than with the name of the company that produced them
See the Oxford Advanced American Dictionary entry: store-brand

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