not liked or enjoyed by a person, a group or people in general an unpopular choice an unpopular government unpopular with/among somebody The proposed increase in income tax proved deeply unpopular with the electorate. opposite popularExtra examples He’s unpopular with the students. Highly priced shares are unpopular among investors. His advanced views made him unpopular with many of the clergy. His views made him unpopular with many. He made several unpopular decisions during his leadership. The party is increasingly unpopular among young people.