brand noun definition in Marketing topic from the Oxford Advanced Learner's Dictionary


 noun: Marketing topic
a type of product made by a particular company Which brand of toothpaste do you use? (British English) You pay less for the supermarket's own brand. (North American English) You pay less for the store brand. brand loyalty (= the tendency of customers to continue buying the same brand) Champagne houses owe their success to brand image. the leading brand of detergent

Explore other topic groups related to Marketing