gimmick noun definition in Marketing topic from the Oxford Advanced Learner's Dictionary

gimmick

 noun: Marketing topic
an unusual trick or unnecessary device that is intended to attract attention or to persuade people to buy something a promotional/publicity/sales gimmick We don’t use gimmicks to sell our products. The promise of lower taxation may have been just an election gimmick to gain votes. a new gimmick to encourage people to go to the cinema

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