Definition of below-the-fold adjective from the Oxford Advanced American Dictionary

 

below-the-fold

 adjective
adjective
 
 
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  • not in a position where it is seen first, for example on the bottom part of a newspaper page or web page below-the-fold links That story would have been better in a less prominent, below-the-fold position. compare above-the-fold
  • Idioms
    above/below the fold
     
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    in/not in a position where you see it first, for example in the top/bottom part of a newspaper page or web page Your ad will be placed above the fold for prominent exposure. The images all appeared below the fold. see also above-the-fold, below-the-fold
    See the Oxford Advanced Learner's Dictionary entry: below-the-fold

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