Definition of brand verb from the Oxford Advanced American Dictionary

     

    brand

     verb
    verb
    NAmE//brænd//
     
    [often passive]Verb Forms present simple I / you / we / they brand
     
    he / she / it brands
     
    past simple branded
     
    -ing form branding
     
     
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  1. 1to describe someone as being something bad or unpleasant, especially unfairly brand somebody as something They were branded as liars and cheats. brand somebody + noun/adj. The newspapers branded her a hypocrite.
  2. 2brand something (with something) to mark an animal with a brand to show who owns it
See the Oxford Advanced Learner's Dictionary entry: brand