Definition of branding noun from the Oxford Advanced American Dictionary

 

branding

 noun
noun
NAmE//ˈbrændɪŋ//
 
[uncountable]
 
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the activity of giving a particular name and image to goods and services so that people will be attracted to them and want to buy them He sees contemporary branding as “service with personality.” This marketing campaign is the most remarkable branding exercise of all time. see also co-branding
See the Oxford Advanced Learner's Dictionary entry: branding