Definition of connotation noun from the Oxford Advanced American Dictionary

 

connotation

 noun
noun
NAmE//ˌkɑnəˈteɪʃn//
 
 
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an idea suggested by a word in addition to its main meaning The word “professional” has connotations of skill and excellence. negative connotations compare denotation
See the Oxford Advanced Learner's Dictionary entry: connotation