Definition of hype verb from the Oxford Advanced American Dictionary

 

hype

 verb
verb
NAmE//haɪp//
 
(informal)(disapproving)Verb Forms present simple I / you / we / they hype
 
he / she / it hypes
 
past simple hyped
 
-ing form hyping
 
 
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to advertise something a lot and exaggerate its good qualities, in order to get a lot of public attention for it hype something This week his much hyped new movie opens nationwide. hype something up The meeting was hyped up in the media as an important event.
See the Oxford Advanced Learner's Dictionary entry: hype

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